adobe features overview
Adobe features
Found Solutions for your business with Adobe commerce
The rise of ecommerce through websites and apps has been happening for a while now. The start of the new decade in 2020 has accelerated the shift of more businesses moving their operations online quickly. One popular tool for businesses to create and manage their online stores is Adobe Commerce (formerly known as Magento).
It provides advanced features for companies to build and manage their online shops effectively. While most companies use the basic features of Adobe Commerce to run their online stores, there are even more benefits if they explore the platform further. By utilizing all the features of Adobe Commerce, businesses can discover new opportunities and achieve greater success.
What is Adobe Commerce?
Adobe Commerce is a high-quality online shopping platform provided by Adobe for businesses. It comes with advanced features that allow businesses to easily create their online stores, manage inventory, provide a consistent shopping experience across different platforms, and expand into new markets. Additionally, Adobe Commerce includes tools that help businesses offer excellent business-to-business shopping experiences. As Adobe is known for its top-notch marketing software, Adobe Commerce also comes with powerful analytics and marketing tools to help businesses make data-driven decisions and boost sales.
Instead of using old software, choose a new system that is easy to use and can be set up quickly. This might have a simple but strong system for managing things, or ready-made designs for different parts of your website. It should be easy for both you and your customers to use and find what you need.
Adobe Commerce Flexibility and Customization
The platform can be customized to fit the specific needs of each business, either by creating new features or connecting with current systems.
Extensive API Coverage
Helps connect with other apps to make the platform better by adding more features and capabilities through external integration for improved functionality.
Customizable Themes and Layouts
Helps businesses design their online stores the way they want by giving them control over the look and feel, allowing them to create their ideal storefront.
Scalable Architecture
Ensures the platform can handle the business growth by supporting more customers and expanding product lines, allowing scalability and adaptability as the business expands.
Adobe B2B COMMERCE
Adobe Commerce comes with many benefits for eCommerce businesses and online shops. These are the most outstanding advantages of Adobe Commerce:
Increased sales
Using Adobe Commerce can boost your sales by improving the shopping experience for customers. For instance, the self-service portal makes it simple for customers to find products and make orders. You can also utilize quotes and approvals to negotiate prices and terms with customers, potentially leading to more successful transactions.
Improved customer satisfaction
Adobe Commerce can improve customer satisfaction by offering a personalized shopping experience. For instance, you can customize catalogues and pricing for each customer. Additionally, utilizing reporting and analytics can help you spot trends and opportunities to refine your marketing and sales approaches.
Reduced costs
By utilizing Adobe Commerce, you can cut expenses through simplifying your order management and reporting procedures. This can be an effective way to save money and boost your business’s efficiency. Moreover, Adobe Commerce allows you to automate tasks like issuing order confirmations and invoices.
Increased flexibility
Adobe Commerce is a versatile platform that can be customized to suit your business’s unique requirements. This allows for easy addition or modification of features. Furthermore, you can seamlessly integrate Adobe Commerce with other systems like your ERP or CRM system.
Key Features of Adobe Commerce
Adobe's cloud-based commerce system is full of features that help businesses provide excellent shopping experiences. It's versatile in handling products, customers, and orders, making it valuable for global merchants.
Customizable Shopping Experiences
Provides tools for creating personalized content and promotions based on customer behavior and preferences.
AI-Powered Insights
Utilizes Adobe Sensei for product recommendations and customer insights, enhancing the shopping experience.
Global Selling
Supports multiple languages, currencies, and tax calculations, making it easier to sell globally.