Balancing brand and commerce to enhance omnichannel capabilities across a global rollout
Stanley Engineered Fastening
Over the course of the implementation we deployed custom interfaces for sites serving North America and Europe. To achieve a localized presence, Clouda delivered a locale-switching component to route traffic automatically to the best fit regional catalog and language.
In addition to international localization, there were major objectives around creating a workflow for quote requests and improved catalog navigation. Clouda delivered a custom quote request application integrated with Pardot that enabled user history, quote lists, and quote checkout. To provide outstanding catalog navigation, we developed catalog galleries married with intelligent search and filterable SKU feature tables.
The solution gave a look and feel that surpassed technical functionality for engineers while providing an ease of use perfectly suited for procurement.