Balancing brand and commerce to enhance omnichannel capabilities across a global rollout

Stanley Engineered Fastening

Fortune 500 Stanley Black and Decker was looking to expand their digital fastening catalog. Stanley Engineered Fastening partnered Clouda to implement the next stage of their headless commerce strategy, implement their engineered fastening catalog, and deliver an improved B2B experience.

Over the course of the implementation we deployed custom interfaces for sites serving North America and Europe. To achieve a localized presence, Clouda delivered a locale-switching component to route traffic automatically to the best fit regional catalog and language. 

In addition to international localization, there were major objectives around creating a workflow for quote requests and improved catalog navigation. Clouda delivered a custom quote request application integrated with Pardot that enabled user history, quote lists, and quote checkout. To provide outstanding catalog navigation, we developed catalog galleries married with intelligent search and filterable SKU feature tables.

The solution gave a look and feel that surpassed technical functionality for engineers while providing an ease of use perfectly suited for procurement. 

Share on linkedin
Share on facebook
Share on twitter