Table of Contents

This article will focus on launching. Moreover, this is a sub-article of the main E-commerce implementation and the below links provide access to the main article and sub-articles.

If your product team is working on the next big thing, there ought to be an equally awesome launch plan in the works to accompany it. Quite simply: If you have big news, you need a big plan. Moreover, that’s where the product launch comes in. Furthermore, establishing the proper messaging and creating the assets to enabling your sales team and keeping momentum, there’s a lot that goes into putting together a solid product launch plan.

In this article, you will learn how to plan an app launch to really boost your product’s success.

Development Conditions and SLA

A service-level agreement (SLA) defines the level of service you expect from a vendor. Moreover, it is laying out the metrics by which service measures, as well as remedies or penalties, should agree on service levels not be achieved. It is a critical component of any technology vendor contract. First of all, SLAs are between companies and external suppliers. Although, they may also be between two departments within a company. Moreover, SLA is an essential element of any outsourcing and technology merchandiser contracts. Beyond listing expectations of service type and quality, an SLA delivers remedies when requirements aren’t met.


A successful software launch can be a critical component to the long-term viability of your software product or service. Software and services companies spend a lot of time and energy developing and productizing their software product or service. But many times the strategy for the actual launch and marketing is an afterthought. 

The truth is that as much time and energy should go into planning the launch and the ongoing software marketing strategy as goes into productizing and testing the actual product.

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