
Web & Feature Experimentation
Continuously test and optimize everything from headlines to feature rollouts with robust A/B, multivariate, and server-side experimentation. Back every decision with data.

AI Powered Recommendations
Deliver tailored content and product suggestions in real time using machine learning models that learn from user behavior to boost engagement and conversions.

Composable CMS & DXP
Manage content with headless and hybrid capabilities in a composable architecture, giving marketing and dev teams the flexibility to deliver seamless experiences across channels.

Composable Architecture
Build your digital stack your way. Optimizely’s composable infrastructure integrates effortlessly with your tech ecosystem, enabling speed, scalability, and long-term agility.


