4ocean exists for one reason: to protect and preserve our oceans. This ocean-first philosophy is at the heart of every decision they make—even their ecommerce platform decisions.

After a successful start on Shopify, 4ocean was advised to move to BigCommerce as they scaled, but unfortunately, that move ended up being detrimental to their business. Because BigCommerce places the burden of development on their customers, 4ocean had to hire additional resources just to build what was natively available in Shopify. This took them further away from their mission, and they realized they had to make a change.

4ocean migrated back to Shopify and was able to:

• Save tens of thousands of dollars in operational expenses
• Relaunch on Shopify substantially faster than it took to launch on BigCommerce
• Recover their web traffic after an 80% reduction when they originally moved from Shopify to BigCommerce
• Drive incremental revenue through easy-to-add apps