Unlocking B2B eCommerce Value with Holistic Business Metrics
Businesses have long used traditional ecommerce key performance indicators (KPIs) such as Conversion Rate, Average Order Value, Customer Acquisition Cost, and Customer Lifetime Value to measure the success of their ecommerce efforts. While these KPIs are useful in providing a general overview of the performance of an ecommerce platform, they fail to capture the full potential of ecommerce and its impact on the overall business. By using holistic business metrics, businesses can unlock the full potential of their ecommerce efforts and gain insights into how ecommerce can be used to improve the overall performance of the business.