VTEX Case Study: Colgate Pro
Colgate Pro’s story of achieving a 3-month implementation and 75% increase in dentists on the platform in one year.
Colgate Brazil’s story with VTEX is one of innovation. For , a marketplace was a must-have for the project, and Colgate made the most out of VTEX’s native marketplace functionality to build a B2B ecommerce website. Leveraging a pre-integrated system meant TCO and implementation time would be lower. Additionally, Colgate was looking for an SaaS platform that could be customized to meet their and their clients’ specific business functions. Although it is difficult to accommodate this level of complexity in the B2B digital commerce world, it is also fundamental. One of the most traditional players in the CPG industry, Stanley Black & Decker has been providing tools and innovative solutions to get the job done since 1843. Known for superior quality, continual innovation, and rigorous operational discipline, they’ve been heavily investing in innovation and digital excellence across all their business units.