VTEX Case Study: Stanley Black & Decker
How Stanley Black & Decker Tailored Their B2B Operations to Increase Productivity.
Key Takeaways:
- 50% of orders made through the bulk order feature
- Improved sales performance with a dashboard for each sales representative.
- Lower TCO with a centralized platform for online self-service, field sales and order management.
One of the most traditional players in the CPG industry, Stanley Black & Decker has been providing tools and innovative solutions to get the job done since 1843. Known for superior quality, continual innovation, and rigorous operational discipline, they’ve been heavily investing in innovation and digital excellence across all their business units.
This commerce story will uncover:
- What going digital means for Stanley Black & Decker
- Why Stanley Black & Decker empowered their sales reps
- How Stanley Black & Decker simplified complex B2B buying and selling complexity
- How Stanley Black & Decker used promotions effectively
- How Stanley Black & Decker got their arms around total cost of ownership
