Improve your Site speed

Learn how to speed up your website with Clouda

When it comes to your website’s performance, having fast page speed is very important. A website that loads quickly not only makes users happy but can also improve your search engine rankings. However, if you don’t know how the metrics works and what affects it, you may struggle to make it better.That’s why we are providing you with tips to increase your site speed and get a higher Lighthouse score.

What is site speed?

Website speed, also known as website performance, is about how fast a web browser can show all the features of a webpage from a specific site. Websites that load slowly in a browser can make users leave. On the other hand, websites that load fast usually get more visitors and have higher rates of people taking action on the site.

We have the expertise in improving your website speed to provide a better user experience

When improving your website speed, it’s important to understand why it’s crucial for e-commerce businesses.

Conversion Rate

Several research studies have shown that how fast your website loads can impact how many visitors take action on your site. Faster websites not only keep more visitors engaged, but they also lead to more visitors completing desired actions compared to slower websites.

Bounce Rate

The bounce rate is the number of people who leave a website after looking at just one page. If a page takes too long to load, users are more likely to close the window or go to a different site. Study says every extra second it took for their pages to load, they lost 10% of their total users.


Google values providing users with relevant information quickly, so how well a website performs is crucial for its ranking in Google search results. The performance of a website on mobile devices is particularly important for Search Engine Optimization (SEO).

User experience

Extended page load times and sluggish response to user interactions result in a negative user experience. Users become frustrated when they have to wait for content to load, which can prompt them to abandon the site or application entirely.

factors that affect site speed

Know the important metrics for website performance and speed

Load time

Page load time is the duration it takes for a complete webpage to show up in the browser, including fulfilling all HTTP requests. Most webpages need several HTTP requests as they require loading various resources along with the basic HTML content.

Page size

The page size refers to the combined file size of all the resources needed for the web page to work properly. The size of the page affects the loading time in a browser and can significantly impact mobile users who may incur data charges while loading webpages.

Time To First Byte (TTFB)

Time to First Byte (TTFB) is the duration between a browser requesting a webpage and the arrival of the very first byte of the response. While the total load time is crucial, TTFB is also considered when evaluating website performance, and it can influence SEO rankings.

Round Trip Time (RTT)

Round Trip Time is the duration required for requests to complete a round trip, where the request reaches the origin server and the response returns to the device that initiated the request.

Want to Conduct a Free Site Speed audit? Contact us today!